"Generals"

This photo has been labeled "Generals"  but no explanation is given. It is interesting to try to read the wording on the various signs.  Notice there is even a "Drinks" sign slightly visible between the front wagon wheels.  The building in the background biggest wording is "Holsum Bread." Was that a play on words (wholesome), or was it a last name?  The sign on the right of the building says, "Harding's Hydelia Ice Cream" Click on the photo to see an enlarged view.

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